About|
What are the Advantages? Targeted by Location
When your target audience is concentrated in specific geographical areas, investing your advertising budget in any form of mass media which targets all of Malta & Gozo, automatically results in a wastage of your advertising spend. Furthermore this is the only means available of contacting all residents of a particular locality, zone or region.
Universal
When your target audience includes a large proportion of the local population and the majority of households all over Malta, direct mail is the only means available to spread your message across the entire nation in one single and effective hit. To reach the same audience through mass media, a truly major campaign using dozens of media must be employed.
Definite Visibility
Mass media in Malta has become very fragmented with several newspapers, TV and radio stations and countless magazines. No matter which medium you may select, only an insignificant part of your target audience will be captured, unless of course you advertise in all of the above stations and publications.
Furthermore, with a direct mailer residents must compulsorily view your material before deciding whether to use it or not. This is one of the great powers of direct mail, compared to mass media whereby the chances of your potential customers viewing your advert are slim. Impact Longevity
With direct mail you are delivering a strong and lasting message by placing a physical object directly within your audience’s households. This will encourage recipients to retain your information for a long period of time. Many of our clients often report customers turning up with flyers and offers which were distributed months, and sometimes even years, before!
Content & Information
Direct mail also enables you to include a great amount of information such as :
Cost-effectiveness The cost per hit (real viewers/readers) translates into a small fraction of a comparable mass media campaign |
|
